Description

Job Title: Sales Manager

Location: Newbury, Berkshire, UK

Employment Type: Full-time, Permanent.

Salary: £45,000 Uncapped commission.  OTE £65,000 to £70,000

Cobal has proudly partnered with blue-chip companies, global brands, and leading architectural practices across the UK and EMEA for over 40 years, creating inspiring, functional environments that are as visually striking as they are practical. We don't just produce signage – we innovate, design and deliver impactful visual communication that enhances spaces, strengthens brands and improves the way people interact with their environments.

We are now seeking an experienced Sales Manager to lead and develop our expanding sales team. This is a hands-on leadership role where you will optimise sales processes, strengthen pipeline management, coach and motivate the team, and ensure opportunities are effectively converted into robust, long-term business. You'll be responsible for driving performance, exceeding ambitious targets, and creating a culture of accountability, collaboration and continuous improvement.

This is a genuine opportunity to make a lasting impact. You'll bring fresh ideas, commercial insight and proven leadership to shape the future of our sales function and contribute to the continued growth of the business.

We're looking for someone with confidence, credibility and a strong sense of ownership. You'll be a positive, solutions-focused experienced leader who balances optimism with commercial realism, inspires trust with customers and colleagues alike, and leads by example with energy, resilience and integrity.

Sales Management:

• Maintain and grow your expert understanding of our products, services, markets and the wider industry.
• Develop and deliver a data-driven sales strategy aligned with the company's business plan and growth objectives.
• Evaluate and qualify new enquiries, ensuring opportunities are accurately scored and allocated to the most appropriate sales resource in a timely manner.
• Oversee and manage the sales pipeline to ensure targets are exceeded, opportunities are progressed effectively, CRM data is maintained accurately, and forecasting is reliable.
• Ensure opportunities are commercially viable, maintaining margins and profitability.
• Coach the sales team to develop the right sales tactics for each opportunity, providing guidance and support to maximise conversion rates.
• Ensure the team invests the appropriate level of time and resource into each opportunity, identifying and engaging the key influencers and decision-makers throughout the sales process.
• Ensure all sales and marketing materials are professional, compelling, accurate and aligned with both the business strategy and customer requirements.
• Act as the escalation point for customer issues, supporting the team to achieve successful commercial outcomes.
• Build and maintain strong relationships with key clients, regularly visiting customers to strengthen partnerships and identify new opportunities.
• Work collaboratively with colleagues across the business to improve processes, enhance customer experience and resolve operational challenges.
• Deliver against individual and team sales targets, KPIs and objectives.
• Identify opportunities to improve sales performance, processes and efficiency, implementing change where appropriate.
• Champion an exceptional customer experience throughout the sales journey.

Team Management:

• Lead, motivate and develop the sales team through effective coaching, mentoring and day-to-day management.
• Conduct regular performance reviews, setting clear objectives and development plans to enable individual and team success.
• Play an active role in recruiting, onboarding and retaining a high-performing team.
• Design and deliver structured inductions and ongoing training programmes to support continuous development.
• Work closely with the HR Manager to effectively manage employee engagement, wellbeing and performance.
• Lead by example, fostering a culture of accountability, collaboration, ownership and continuous improvement while championing the company's values.
• Ensure your team has the tools, systems, training and commercial insight required to consistently deliver exceptional results.

Experience:

• A minimum of five years' experience leading, managing and developing a successful sales team.
• Proven experience of developing and implementing sales strategies that deliver measurable business growth.
• Experience managing key accounts and strategic clients.
• Strong commercial awareness with the ability to interpret data, identify trends and make informed decisions.
• Highly proficient champion for CRM system usage, with a strong focus on pipeline management, reporting and forecasting.
• Experience within signage, bespoke manufacturing, fit-out/construction.
• Excellent communication, influencing and relationship-building skills, with the confidence to engage stakeholders at all levels.
• A collaborative leadership style with the ability to motivate, coach and inspire high performance.
• Naturally proactive, organised and solutions-focused, with strong problem-solving and decision-making abilities.
• Resilient, accountable and commercially driven, with a positive mindset and the confidence to challenge constructively when required.

We offer a competitive salary and benefits package:

• On going career development & training opportunities
• Friendly and supportive work environment
• Wellbeing initiatives
• 24 days annual leave plus all public holidays 
• Hours: 8:30 – 4:45 Monday to Thursday and 8:30 – 4:00 Friday 
• Pension Contribution 5% employee contribution and 3% employer contribution 
• Personal Accident & Life Cover 1 x Annual Salary