Description

Role Overview:

We are seeking a creative and strategic Social Media Lead to drive the growth and impact of Plumm’s and our CEO's brand. This role involves developing and executing innovative social media strategies, managing a team, and ensuring alignment with both brands’ overall marketing goals. You will play a key role in shaping our online presence and building meaningful engagement across platforms.

Responsibilities:

• Strategic Planning:
  • Develop and implement comprehensive social media strategies for our CEO’s brand and Plumm.
  • Set performance benchmarks and KPIs to measure success.
• Leadership & Collaboration:
  • Lead and mentor a team of social media executives.
  • Collaborate closely with the Marketing team and external partners to ensure cohesive messaging and brand consistency.
• Content Ideation & Creation:
  • Manage the creation of high-quality, engaging content (copy, designs, videos) tailored to each platform and brand.
• Social Media Management:
  • Manage Plumm's and the CEO’s social media accounts across various social media platforms.
  • Maintain consistent posting schedules while ensuring top-notch quality.
• Community Engagement:
  • Build an engaged and positive online community by ensuring interaction with followers, responding to comments, and managing direct messages.
  • Cultivate relationships with influencers and industry thought leaders.
• Trend Monitoring & Innovation:
  • Stay updated on the latest social media trends, tools, and algorithms.
  • Experiment with new formats and platforms to maximise reach and engagement.
• Analytics & Optimisation:
  • Track and report on social media performance metrics, deriving actionable insights to refine strategies.
  • Identify opportunities to improve engagement and growth based on data.
• Crisis & Reputation Management:
  • Proactively address and resolve any social media crises to protect and enhance the brand’s reputation.

Qualifications:

• Experience:
  • 4+ years of proven experience in social media management, including building and scaling personal brands.
  • Demonstrated leadership experience, with a track record of mentoring or managing team members.
• Skills:
  • Expertise in social media platforms, analytics tools, and content creation tools.
  • Exceptional communication, copywriting, and storytelling skills.
  • Strong analytical and problem-solving abilities.
• Attitude:
  • Strategic thinker with a creative mindset and strong attention to detail.
  • Proactive, results-driven, and adaptable in a fast-paced environment.
• Education:
  • Degree in Marketing, Communications, or a related field is preferred but not required. Experience and attitude will be prioritised.

What We Offer:

• Competitive Salary: A highly attractive compensation package with opportunities for growth.
• Hybrid Work Model: 2 days in the office and 3 days remote each week.
• Generous PTO: 25 days of annual leave, plus an additional day off for your birthday.
• Additional Leave: 8 bank holidays and extra leave as per company policy.
• Career Growth: Continuous learning and development opportunities.
• Team Environment: A supportive and collaborative culture with regular social activities.
• Culture & Wellbeing: Emphasis on a transparent, empowering work environment with a strong focus on overall well-being.