Description

About Us   

Tactical is a full-service creative + innovation agency.   

We produce world-class creative for global partners that include Spotify, Snapchat, Emirates & more.   

Recognised as Campaign’s Independent Agency of the Year in 2024, we exist to solve business problems through creative that drives incredible brand growth.   

Who you are

We’re on the hunt for a Social Creative to join our growing financial services team. If you love crafting engaging social posts, briefing video content, and creating scroll-stopping campaigns, this role is for you! The variety of work on this account is huge!

You’ll be managing always-on social assets for one of our financial services clients, working across platforms to engage audiences and make an impact. Collaboration is key—you’ll work closely with the client servicing, video production and motion graphics/video editing teams to bring social content plans to life. Whether it’s joining a brainstorm, briefing in a quick animation, attending a big video shoot, or storyboarding ideas for a video - we do it all for this client and ideally you’ll have some similar experience.

Your focus will be owning briefs from the client end to end, liaising directly with our clients to understand their requests, project manage it through the system and ensuring the whole process runs smoothly.   

What you'll do    

• Creating content calendars to help execute the brand strategy and objectives    
• Creating storyboards for video content / ideas for briefs
• Write creative captions that tell a story and speak directly to the relevant demographic. Creative briefing and collaborating across departments to ensure that every brief, output and strategy maximises engagements and brand vision
• Ad hoc campaign planning and development - research, build on opportunities, come up with creative social executions and campaign ideas that can be distributed across relevant social platforms
• Monitor performance, create insightful reports, and track progress against KPIs using reporting tools  
• Spot trends and turn them into actionable briefs for content creators to keep the brand fresh and relevant
• Roll out the Tactical social playbook, including maintaining and developing the channel strategy, tone of voice, feed experience and brand personality across relevant social channels

What you'll bring   

• You have 3+ years’ experience working in Social Media (financial services is a plus
• You have in-depth functional knowledge and a deep understanding of content best practice on social media channels like Instagram, TikTok, X, LinkedIn etc
• Your English and Arabic copywriting skills are on point
• You’re super organised and play close attention to ALL the details
• You love working with video content, feeding back to video editors and juggling multiple deliverables here
• You have experience with going on social shoots - helping to come up with ideas for the shoots and overseeing it
• You have an eye for design and know what content will drive engagements
• You’re self-motivated and able to manage your time effectively
• You’re someone who takes initiative and is focused on always improving
• You’re able to juggle multiple tasks at a time, and coordinate with team members across departments
• You’re familiar with project management tools for daily organisation, task tracking, project monitoring, etc